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Understanding what your customers are searching for, how your brand compares to competitors, and which keywords can boost your ad campaigns is essential for success. To help businesses utilize the power of search data, Daniel Weisberg, Search Advocate at Google, and Omri Weisman, Google Trends Engineering Manager, teamed up to explain practical ways that businesses—whether online or offline—can apply Google Trends to drive growth. Key Techniques for Business Growth with Google Trends Weisberg and Weisman provide four actionable strategies for using Google Trends to improve your marketing and sales approach. These include: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns A Detailed Breakdown of Each Strategy 1. Understanding Overall Vertical Trends One of the first and most important steps for any busine...

Google is extending its Store Ratings feature to English-language shopping searches in Australia, Canada, India , and the United Kingdom , expanding beyond the United States where it was first introduced. This Update allows more merchants to showcase customer feedback directly in search results, helping shoppers make informed decisions and driving more qualified traffic to merchants' websites. What are Store Ratings? Store ratings offer a summary of customer feedback about a business, including product quality , shipping speed , customer service , and returns . These ratings can appear in various formats, such as: Search results (rich results for unpaid listings), Google Shopping listings, Google Ads across the Search Network and YouTube. The ratings include: A rating out of 5 stars, The number of reviews a business has received, Qualifiers like average delivery time (if data is availabl...

Google has unveiled a new AI-powered video generation feature in Product Studio, available exclusively to U.S. merchants. This tool aims to simplify video creation by transforming static product images into dynamic marketing videos, saving merchants both time and resources. About Product Studio Product Studio is a suite of free AI-powered tools designed to enhance and create high-quality product images and videos in just a few clicks. The suite allows merchants to generate product scenes, increase image resolution, edit backgrounds, and now, create dynamic product videos. These assets can be scaled across marketing channels to attract more customers and drive engagement. Product Studio is only available via the Merchant Center Next or Google and YouTube app on Shopify . Key Features AI-Driven Video Creation : Merchants can now generate professional-quality videos using existing product images with a few simple clicks. Customizable Themes : The tool offers video ...

Google Merchant Center has announced a new integration with Amazon Multi-Channel Fulfillment (MCF). This update is set to modernize how retailers using Amazon’s fulfillment services display shipping speeds, giving them the tools to offer more accurate delivery estimates directly within Google Shopping ads. The move is expected to enhance the shopping experience for customers while driving better results for merchants. Key Highlights of the Update Amazon MCF Integration : Retailers can now display faster, more accurate shipping speeds for products fulfilled by Amazon MCF. Simplified Setup : A new dedicated shipping policy for Amazon MCF will automate shipping details in Google Merchant Center. Improved Performance : Free shipping arriving within 3 days could increase clicks by up to 7.6% and conversions by up to 7.2%. A Closer Look at the Update Amazon MCF Integration: Accurate Shipping Speed Visibility One of the most significant changes is the i...

Google Search Central recently updated its documentation to clarify which fields are supported in robots.txt files. This clarification comes as a response to recurring questions about unsupported fields. The new update provides webmasters with a clear understanding of what can be included in their robots.txt files to ensure proper interaction with Google's crawlers. What is Robots.txt? Robots.txt is a simple text file placed on a website's server that guides search engine crawlers on which parts of the site they are allowed to crawl. It serves as a useful tool for controlling web traffic and optimizing search engine behavior on your site. Valid Robots.txt Format A valid robots.txt line consists of a field, a colon, and a value. Spaces are optional but recommended for readability. For example: field: value Any additional spaces at the beginning or end of the line will be ignored, and comments can be included by using the # symbol, with everythin...