Google Trends: How to Apply Search Data to Boost Your Business
Understanding what your customers are searching for, how your brand compares to competitors, and which keywords can boost your ad campaigns is essential for success. To help businesses utilize the power of search data, Daniel Weisberg, Search Advocate at Google, and Omri Weisman, Google Trends Engineering Manager, teamed up to explain practical ways that businesses—whether online or offline—can apply Google Trends to drive growth. Key Techniques for Business Growth with Google Trends Weisberg and Weisman provide four actionable strategies for using Google Trends to improve your marketing and sales approach. These include: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns A Detailed Breakdown of Each Strategy 1. Understanding Overall Vertical Trends One of the first and most important steps for any busine