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Unlocking Advanced Search and Comparison Tools in Google Trends Google Trends is an indispensable tool for marketers, researchers, and anyone interested in understanding search behavior. While many are familiar with its basic features, Google Trends also offers advanced capabilities that can help users extract deeper insights from their data. In a recent tutorial by Daniel Waisberg, a Search Advocate at Google, and Omri Weisman, the Google Trends Engineering Manager, these advanced features were explored to help users make the most of their data analysis. Advanced Search Techniques Using Punctuation One of the first advanced features highlighted by Weisman is the use of punctuation in search queries. When searching for a term on Google Trends, the way you format your query can significantly affect your results. No Punctuation: [Term A] [Term B] Results will contain both words in any order No misspellings, variations, or plural version...

Understanding 404 Errors: What They Mean for Your Website's SEO Article Summary Summary Bullet Points 404 errors are a common occurrence on websites, but their impact on SEO is often misunderstood. Many website owners worry that these errors could harm their site's rankings if left unresolved. However, as John Mueller from Google's SEO team explains, "404s are fine, they're a normal part of a healthy website." This article will break down what 404 errors mean for your SEO, when to use redirects, and how to handle these errors effectively. Understanding 404 Errors 1. 404 Errors: A 404 error occurs when a user tries to access a webpage that no longer exists or cannot be found on the server. The server responds with a "404 Not Found" status code, indicating that the page is unavailable. According to the RFC Editor documentation ...

Google's Crawling Behavior When it comes to optimizing your website for Google search, understanding how Google's crawler interacts with your site is essential. During the August 2024 episode of Google SEO Office Hours, John Mueller, from Google's search team, addressed an interesting question about how Google handles subfolders in a URL path that don't actually contain pages. This topic may seem trivial, but it has implications for how you structure your site and how Google perceives it. Key Concepts: Understanding Google's Crawling Behavior Before diving into the specifics of John Mueller's response, it's important to grasp some fundamental concepts about how Google crawls and indexes websites: URL Structure: A URL (Uniform Resource Locator) often includes a path that can be broken down into subfolders. For example, in the URL www.example.com/blog/2024/ , "blog" and "2024" ...