How Image Optimization Boosts Speed, SEO, and User Experience: What You’re Overlooking
How Image Optimization Boosts Speed, SEO, and User Experience: What You’re Overlooking Let’s talk about something fundamental yet often overlooked in website optimization: images. You know, those beautiful high-res photos that make your website stand out—but also drag it down. You’ve probably heard the phrase “a picture is worth a thousand words,” but what they don't tell you is that a poorly optimized picture can cost you thousands in lost traffic and conversions. Today, we’re diving deep into what makes image optimization critical for your website’s performance and what Google has to say about it. I’ll walk you through some pro tips from Google’s own Martin Splitt, and we’ll cover the latest scoop on AVIF—a game-changing image format you’ll want to know about. Why Images Matter (and Why They’re a Double-Edged Sword) Images aren’t just eye candy. They set the tone for your site and help shape that all-important first impression. But let’