Google Merchant Center Launches AI-Powered Video Generation Tools in Product Studio

Google has unveiled a new AI-powered video generation feature in Product Studio, available exclusively to U.S. merchants. This tool aims to simplify video creation by transforming static product images into dynamic marketing videos, saving merchants both time and resources.


About Product Studio

Product Studio is a suite of free AI-powered tools designed to enhance and create high-quality product images and videos in just a few clicks. The suite allows merchants to generate product scenes, increase image resolution, edit backgrounds, and now, create dynamic product videos. These assets can be scaled across marketing channels to attract more customers and drive engagement.

Product Studio is only available via the Merchant Center Next or Google and YouTube app on Shopify.


Key Features

  • AI-Driven Video Creation: Merchants can now generate professional-quality videos using existing product images with a few simple clicks.
  • Customizable Themes: The tool offers video themes that can be tailored to fit a brand’s aesthetic, enhancing the overall presentation of products.
  • Added Functionality: Users can incorporate audio, customize headlines, and highlight key product features to better promote sales events or differentiate their products.
  • Versatile Use: The videos can be downloaded for use across various platforms, including Google Ads, Merchant Center, websites, and other marketing channels.

Impact

This feature significantly streamlines the process of creating promotional content for merchants, potentially boosting engagement and conversion rates by leveraging video marketing—a proven tool for increasing consumer interest. By automating video production, merchants can focus on scaling their marketing efforts without incurring additional time or costs. Although currently limited to the U.S., this rollout marks an important step in enhancing digital marketing capabilities for small and large businesses alike.


Looking Ahead

While Product Studio is already available in many countries, its video generation capability is currently limited to U.S. merchants. However, Google plans to expand this feature globally in the near future, indicating a broader effort to integrate advanced AI tools across the Merchant Center platform. This continued development demonstrates Google’s commitment to empowering businesses worldwide with AI-driven solutions for more efficient and impactful marketing strategies.


Related Updates

Google Announces Amazon MCF Integration to Boost Shipping Visibility for Retailers.

Google Introduces Certification Markup for Merchant Listings.